The Brand Launch Suite

The all-in-one package where we work together to prepare your brand for launch or reposition, strengthen and grow your brand effectively. I’ll be your strategic partner, copywriter and industry expert.

Already launched your brand but need an expert eye to help refine your messaging, tone of voice or other communication elements? Need support to identify, connect and sell to your right people? Get in touch and we can tweak The Brand Launch Suite to suit your requirements.  

  • Full Brand Core Identity Guide (covers brand foundations, buyer’s persona, brand personality, core messaging and tone of voice)

    Mission Statement/ Elevator Pitch you’ll feel confident to speak up on

    Packaging Copy (I’ll work alongside your designer)

    Brand Deck Copy

    Sitemap Development

    Website Copy (including homepage, about page(s), product descriptions, ingredient info and any relevant microcopy - think homepage banners, checkouts and buttons)

    Email Marketing Setup (including copy, content + setup of required automated flows)

    Implementation Support (I’ll work alongside your web developer to ensure the customer journey and the message you want to deliver aligns)

    Final Website Copy Checks (before launch, is everything where it should be?)

    8 Week Post-Launch Check-in (we’ll catch up on how your launch performed and make any necessary copy tweaks or further suggestions)

    Strategic Support on your overall brand goals, digital marketing strategy and post-launch plans so you can deliver your brand vision, acquire a loyal customer community and make sales (support via email and Zoom)

  • Phase 1 - Research & Discovery

    -Competitor Analysis & Market Research

    -Conversations with brand founder and/or their team

    -Collating data and customer feedback (if applicable)

    Phase 2 - Brand Identity Guide Development

    -Core Messaging, Values & Market Positioning

    -Buyer’s Persona

    -Brand Tone of Voice & Personality

    Phase 3 - Copywriting Deliverables (with 1 round of revisions if needed)

    Phase 4 - Oversee Implementation

    -Feedback with your designer and web developer to ensure copy is used effectively

    Phase 5 - Strategic Support

    -Via Email & Zoom we’ll discuss your next moves for launch and beyond

    -This is all about the “where?” and the “how?”

    -Provide frameworks for building your digital marketing and content strategies

    -Give feedback on your strategy

    Phase 6 - Post-launch Check-in

    -Request feedback on performance

  • Your Investment: starts from £3,500 (dependent on size of product range and how far along you are in your brand journey)

book your free discovery call

  • I've worked closely with Sarirah for eight years. Her knowledge of the beauty industry, coupled with her expertise in the digital field, makes her a very valuable (and rare) resource. She has a real talent for writing with a genuine passion for the sector. Her calm, methodical approach inspires real trust and makes her a pleasure to work with.

    Anna-Marie Solowij, Co-Founder of British Beauty Council, Brandstand Communications and Former Beauty Director of Vogue

  • It is an absolute pleasure working with them. Their fresh and innovative approach to digital strategy has helped us amplify our unique brand positioning and create a strong platform for growth within the beauty industry.

    Emma Newman, Brand Manager of Emolyne Cosmetics

  • Being able to lean on them as a sounding board to get out of my own head, apply meaningful context and industry insight has been so crucial to my journey to launch.

    Sarah Sklavenitis, Founder of Messiah and Eve